This is an excellent advertisement in my opinion. The concept is clear, "if you're going to reach out, do it in a letter". Also, the image that goes along with this is amazing in my opinion. A girl simply hugging a portrayal of a person which is a letter, or a person blending into the background that is a letter. It helps to convey the concept even more, making this advertisement even more brilliant. I think that if this were not just a print ad, but one that was on a building or out in public, that would help even more. It would be a little weird, yes, having someone embrace you like that in public, but it would still be an amazing advertisement technique.
No comments:
Post a Comment