Sunday, February 13, 2011
Australia Post- Reach out and touch someone
This is an excellent advertisement in my opinion. The concept is clear, "if you're going to reach out, do it in a letter". Also, the image that goes along with this is amazing in my opinion. A girl simply hugging a portrayal of a person which is a letter, or a person blending into the background that is a letter. It helps to convey the concept even more, making this advertisement even more brilliant. I think that if this were not just a print ad, but one that was on a building or out in public, that would help even more. It would be a little weird, yes, having someone embrace you like that in public, but it would still be an amazing advertisement technique.
1980s powerpoint presentation (slides 1-20)
due to the changing of the background, some of the words on some of the slides are not able to be seen
Maruchan Ramen Noodles Advertisement (Final Draft)
To take a different approach than what I had recently posted, the headline should now read differently and hopefully lead to Ramen Noodles to focus in a different direction in people's minds. Obviously, they cannot be more than Ramen Noodles, however, I feel like you can take a good basic tagline (mine was "It's just 3 minutes away") and use that to help their image. I chose that specific tagline because that is one of the things that Ramen is famous for, besides being obscenely cheap. But rather than advertise how cheap it is, I went for how easy and quick it is to make. I feel like this way, if a series of print advertisements were to be run, they could be run successfully using this specific tagline. An example could be, "Hunger neutralized". This way you could come up with all kinds of creative headlines, using the basic tagline of how quick and easy it is to make Ramen Noodles.
Saturday, February 5, 2011
Thursday, February 3, 2011
Maruchan Ramen Noodles (done by me)
This was a project to promote Maruchan's Ramen Noodles. We were to promote them with the idea that they were "quick and fun" as well as "low-calorie". Using this, I researched Maruchan's website, researched their name, as well as Ramen noodle recipes. I found that the meaning behind Maruchan means "happy boy" (using the words on their site). Using this, I tried to create a bowl of Ramen noodles, using Maruchan's logo, creating a face similar to theirs, using the vegetables. And to draw back to the origins of Ramen noodles, I used chopsticks as the tool to eat them with. To touch on the fact that they were quick as well as low-calorie, I included at the bottom two short sentences that would help get this point across to viewers. "Ready in 2 minutes straight from your microwave", being one of them, and the other "Water not included". I had hoped that these two sentences would touch on the fact that Ramen was not only quick, but low-calorie, seeing as it only required water.
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