Despite the slight sexual connotation here, I don't mind this advertisement. We see what appears to be two different versions of a girl, one, a little more amped up than the other is. We see a small skinny girl on the left side of the ad, and on the right side, an almost identical girl, with larger breasts. The position that the girl on the right is standing is showing a slight position of power, the way her shoulders and posture is being carried with her chest bared and shoulders back is obviously supposed to show us that she is the "better" one. As well as this, we are supposed to associate the "enhancement" of the breast with the addition of megapixels that Nikon has provided for their new camera.
Obviously this advertisement was geared towards the male audience out there.
Info:
Aired: France
Product: Nikon CoolPix 3100
Company: McCann-Erickson New York
Year: 2009
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